Trust state
Identity checked
Seller identity and authority to market the horse have been confirmed.
Verification standards
How Morgan Horse Market should signal trust.
High-trust inventory is not a vibe. It comes from visible rules, consistent review, and transparent trust states that buyers and sellers can understand.
Verification should be specific, repeatable, and easy to explain.
The point is not to imply perfection. The point is to reduce buyer uncertainty and make it obvious which claims were actually reviewed.
Trust state
Pedigree cross-checked
Registration number and lineage claims were reviewed before publication.
Trust state
Performance records verified
Show or accomplishment claims were matched to supporting evidence.
Trust state
Seller interview complete
The platform captured context on price, history, and sales process.
Trust state
Vet packet prepared
The listing has organized documentation ready for qualified buyer follow-up.
Review workflow
1. Identity and Ownership
Confirm seller identity, legal ownership, and authority to market or represent the horse.
2. Registration and Pedigree
Validate registration numbers and lineage claims before listing is marked as verified.
3. Media and Quality Review
Require current media, conformation views, and movement clips to reduce buyer uncertainty.
4. Performance Claim Audit
Cross-check show and accomplishment claims with available public records and submitted docs.
5. Safety and Scam Monitoring
Flag suspicious payment behavior, duplicate media, or unverifiable urgency claims for escalation.
Escalation rules
- Report pressure for off-platform wire transfers or unusual payment urgency.
- Flag mismatched media, duplicate photos, or unverifiable identity claims.
- Escalate any listing where ownership and registration cannot be documented.
- Pause premium placement immediately when a high-risk report is filed.