Single-horse sellers who need trust and lead routing.
Verified Listing
$149
per month
$1,500 annually
- One active verified horse listing
- Inquiry inbox with qualification prompts
- Listing review and media standards
- Seller response-time badge
Monetization
Pricing favors high-value professionals over broad consumer subscriptions
The best commercial outcome is a narrow, premium B2B2C product: consumers browse free, while breeders, trainers, and consignors pay for placement, trust, and better lead operations.
Free buyer access
Buyers and enthusiasts can browse listings, compare horses, and use safety guidance for free. Revenue is driven by professional subscriptions, featured boosts, verification, and concierge services.
Breeders and trainers marketing multiple horses or stallions.
Breeder Pro
$399
per month
$4,200 annually
- Up to 6 sale or lease listings
- Farm and stallion profile pages
- Saved-search alerts for buyers
- Lead pipeline and featured placement discounts
Top barns running recurring inventory, breeding, and concierge sales.
Premier Barn
$899
per month
$9,600 annually
- Unlimited listings and team seats
- Priority moderation and premium homepage placement
- Concierge intake and route-to-agent workflows
- Quarterly conversion review with platform team
Why it pencils out
A few hundred paying professionals can support the business.
This category does not need mass scale. It needs inventory density, brand trust, and repeat professional use cases.
Example math
35 Breeder Pro subscribers plus 10 Premier Barns plus featured listing add-ons creates a credible early run-rate before concierge fees or sponsorships.
Add-ons and services
- Featured homepage slot: $95/week
- Pedigree and trust verification pack: $250/listing
- Concierge buyer match: 6% success fee on completed placements
- Sponsored regional event takeover: custom package