15
Charter subscriber target for the first launch cohort.
Professional discovery
Breeders, trainers, and agents are the first real customers
A niche marketplace gets healthier when professionals can turn reputation into leads. These profile pages make the platform sticky even when a horse is not actively for sale.
2x
Better monetization potential than a consumer-only listing portal.
1 hub
Sale horses, stallions, and people appear in the same premium brand environment.
Breeder and stallion station
Windmere Performance Morgans
Kentucky · National shipping and branded consignment support
Sale prepBreeding programsPremium listings
Proof
18 qualified leads last quarter, 4 sold placements, 2 repeat breeder subscribers.
Current opening
Accepting 3 more featured listings this month
Horses available
Cedar Ridge Nightwatch, Hearthstone Serenade
Trainer and youth-sales specialist
Juniper Lane Training
Massachusetts · Northeast lesson, youth, and family horse funnel
Youth step-up horsesTemperament-first salesVideo consults
Proof
Highest inquiry-to-visit rate across the platform's sub-$30k inventory.
Current opening
Now booking spring tryout weekends
Horses available
Beacon Hill Madrigal
Boutique brokerage
Fieldhouse Morgan Sales
Pennsylvania · Mid-Atlantic and national luxury buyer concierge
Out-of-state buyersConcierge PPE coordinationPremium media
Proof
Average listing value 2.7x platform median and strong close rate on featured inventory.
Current opening
Taking 2 summer premium campaigns
Horses available
Willowmere Brass Ring, Blackpoint Eden
References and testimonials
Windmere Performance Morgans
“Their intake process gave us fewer leads, but far better buyers.”
“The verification badge materially improved response quality.”
Horses available: Cedar Ridge Nightwatch, Hearthstone Serenade
Juniper Lane Training
“The buyer-intake questions filtered out tire-kickers immediately.”
“We love having professional profile and listings in one place.”
Horses available: Beacon Hill Madrigal
Fieldhouse Morgan Sales
“Concierge routing shortened our sales cycle by weeks.”
“The marketplace presentation feels premium and credible.”
Horses available: Willowmere Brass Ring, Blackpoint Eden