96%
Of active listings currently display a seller or identity trust state.
Trust operations
Moderation is a revenue feature
In a premium horse marketplace, trust signals directly affect willingness to pay. This admin view keeps verification meaningful and protects the brand.
1.3h
Average time to review premium-listing verification tickets.
Zero
Tolerance for hidden reserve pricing, bait media, or unverifiable pedigree claims.
Current queue
Willowmere Brass Ring
Seller: Blue Clover Equine
SLA 4 hours
Risk: Missing signed PPE release in download packet
Next action: Hold premium badge until document lands
Fox Hollow Highline
Seller: South Fork Morgan Ranch
SLA 12 hours
Risk: Height appears inconsistent between video overlay and listing
Next action: Request tape-measure confirmation
Blackpoint Eden
Seller: Briar House Morgans
SLA 1 business day
Risk: Pedigree screenshot needs direct AMHA-style source confirmation
Next action: Convert to provisional trust state
Review standards
- Every listing must show whether pedigree, identity, and performance claims are verified, provisional, or seller-reported.
- Premium placement is reserved for complete price clarity, strong media, and responsive sellers.
- Listings that fail trust checks stay live only if their state is transparent and they are not sold as verified inventory.
Verification workflow
1. Identity and Ownership
Confirm seller identity, legal ownership, and authority to market or represent the horse.
2. Registration and Pedigree
Validate registration numbers and lineage claims before listing is marked as verified.
3. Media and Quality Review
Require current media, conformation views, and movement clips to reduce buyer uncertainty.
4. Performance Claim Audit
Cross-check show and accomplishment claims with available public records and submitted docs.
5. Safety and Scam Monitoring
Flag suspicious payment behavior, duplicate media, or unverifiable urgency claims for escalation.
Fraud and scam reporting
- Report pressure for off-platform wire transfers or unusual payment urgency.
- Flag mismatched media, duplicate photos, or unverifiable identity claims.
- Escalate any listing where ownership and registration cannot be documented.
- Pause premium placement immediately when a high-risk report is filed.